When one starts writing for the web, the thing you worry about most is keywords. At first it seems so easy. Then it seems virtually impossible to find the right keyword or keyword phrases that are going to make the the search engines happy and bring readers to your pages in droves.
I recently told a student that learning how keywords and key phrases work is not really something one can explain – you can show someone how they work and then the other person just has to keep on doing it till they get it right.
It’s Like Learning to Ride a Bicycle
It really is like learning to ride a bicycle. I can explain to you theoretically how to ride a bicycle, but you have to actually get one and learn to hold on and balance and fall off and get back up and practice over and over again.
Learning how to use keywords effectively is a matter of practice. We can read the deluge of stuff on the Web, and we will only know maybe 20 percent – the rest is a matter of trial and error. Making mistakes and doing better next time is the only way to learn. And then just as you think you know the rules, they change.
But don’t worry too much, SEO and keywords aren’t everything - good writing is… well, good writing and that’s what will keep people coming back for more.
Educate, Entertain, Engage and Enrich Lives
I found a great post by Patsy Krakoff 7 Blog Writing Steps BEFORE You Check for Keywords.
Patsy has very good advice: “Step #6 is the most important to keep in mind. Do this over and over again. Educate, entertain, engage and enrich lives and your blog posts will come up in the search engine results. If you’re doing that, and your keywords are where they’re supposed to be, you’ll be successful in getting found online.”
Filed under: Blogging, Keywords, Writing, blog posts, keyphrases, Keywords, SEO, Writing for the Web
